Trusted by Senior Leadership at Global Organizations
In sectors where trust decides who wins new work, your people are what clients are actually buying.
These leaders have decades of insight, and spend their days helping clients solve problems. But when it comes to marketing, those leaders are rarely part of it.
Today, companies have many ways to reach new clients. The ones with focus will decide what platforms make the most sense, and how the company shows up when it’s there.
In these sectors, senior leaders should become the content.
Founder
Leadership series that start the right conversations
We interview senior leaders on camera on the questions that actually matter to clients, and position them as the trusted expert.
The videos are targeted on LinkedIn to the specific companies, roles, and regions that matter most to the business. Over time, our clients say this work brings in the next client and attracts top talent.
Leaders invest one to three hours a month. Everything else—strategy, filming, editing, writing, publishing and reporting—is handled for them.
Start with one leader. Grow the bench.
01
One leader, one series
For getting started
One executive, one prep session, one day of filming, six edited videos. Most of our clients begin here.
02
The annual program
For becoming well known
Your own production and publishing team. Quarterly filming, weekly publishing, LinkedIn management, and monthly reporting. Managed for you.
03
The leadership platform
For building market authority
A scalable model across selected company leadership, held to one standard: defined editorial lanes, aligned with company initiatives, and filmed in the cities they work in.
What this looks like in practice
For some companies, this helps their leadership become known and trusted in their sectors. For others, it forms the foundation of how they run marketing and communications.
PwC Built A Leadership platform to engage clients
Working with the CMO, we ran a multi-executive platform across the firm’s priority accounts. It drove new business, 10 million views inside those accounts, and a presentation at LinkedIn’s annual event.
The President of CBIZ became Known for M&A
Chris had the deals and the perspective, and almost no public profile. Within months of working with us, he was recognized at industry events for the work. That led to new engagements and media opportunities.
Nelson Industrial: the company you've seen but never heard of
If you’ve walked through Toronto Pearson or The Well, you’ve seen Nelson Industrial’s metalwork. Jeff Nelson, its second-generation CEO, discusses how to transform without leaving people behind.
the family that brought RE/MAX to Canada: generational trust in real estate
Frank Polzler brought RE/MAX to Canada in 1980. His grandsons now sit at opposite ends of the business. Both led a conversation about what the next generation of buyers are looking for, and what one continent can learn from another.
GHD’s head of energy leads the sovereignty conversation
Tej Gidda sets energy strategy for GHD in every region the firm works in. He wanted to be known for moving the energy transition at a pace that holds up economically. We built a video series on the questions his clients face, from energy sovereignty to First Nations as shareholders. In its first weeks, 72 senior leaders outside GHD engaged with his posts.
zimi meka built ausenco to a 4,000-employee mining engineering giant
Zimi Meka started Ausenco in 1991 with one partner and no employees. Thirty-five years later it employs 4,000 people, and his team wanted the mining industry to hear that story from him. We interviewed him remotely, Melbourne to Toronto, and built a series from the stories behind that run.
We help leaders show up like they already do in a good conversation
Before anything is filmed, we run a few sessions to uncover where they have something interesting to say. From there, we help sharpen their point of view and align it to where it matters most to the business.
The sessions are unscripted but structured, led by a senior advisor the leader knows. It feels closer to a coffee with a client than a production.
Over time, the narrative we help develop travels outside of the filming, and shows up in client conversations, public talks, and internal presentations.
How each leader gets
Developed and published
Current standing
Where the leader stands today against their peers, and where the openings are.
Point of view
The positioning, the narrative, and the editorial plan, done quarterly.
Editorial series
Written perspectives and recorded conversations, produced to the highest standards.
Targeted distribution
Publishing and paid placement to the companies, roles and regions the leader wants to reach.
Measured results
Reach, recognition and opportunities, tracked monthly.
